Font Archives | Wilde Signs

Fascinating Fonts: Rubik – a slightly rounded font that works almost anywhere!

Square lettered fonts are tried and true for sharp and modern design but if you are looking to add a little flavor to your text look no further then Rubik. Originally designed for the rebranding of the Rubik's Cube exhibition "Beyond Rubik's Cube", this typeface was created in such a way that every letter [...]

Fascinating Fonts: Gotham – a modern typeface that’s making its mark

By Wilde Team|2018-06-25T08:00:50+00:00April 18th, 2018|"Fascinating Fonts" Blog Series|0 Comments

Gotham is a geometric sans-serif typeface inspired by lettering from mid-twentieth century New York City. It was initially commissioned by GQ magazine, who was looking for a fresh new look for their magazine. Looking to create a typeface that was masculine and had a geometric structure they hired American type designer Tobias Frere-Jones in [...]